Sales Intelligence | Branch Sample Report

Scope

Sample Branch
Branch : Central Plaza
Address : XXXX Bank Ltd, 2/6,
Sarat Bose Road, Kolkata, West Bengal
IFSC Code : XXXX0000014

Catchment Study

Demographics

Data Points	Description
Resident Population	Number of people living in 3km catchment
Age-Group Wise Resident Population	Number of people living in the catchment in each of the following Age Groups - 18-25 25-35 35-45 45-60 60+
Average Income	Median Income of place in Rupees per month
Income-Group wise Resident Population	Number of people in each of the following Age Groups - HIG % MIG % LIG %
Footfall	Growth Rate of Daily Footfall in Catchment
Income-Group wise Footfall Segmentation	Number of people in each of the following Age Groups - HIG Visits % MIG Visits % LIG Visits %
Footfall at different Time Intervals of Day	Number of people living in different time intervals of day

Financials

Data Points	Description
Product-wise Loan Disbursements	Volume of Disbursements of different Lending Products (in Cr)
Product-wise Loan Delinquency	Delinquency of different Lending Products (in %)
Credit Card Usage	Volume of usage of Credit Cards
UPI Usage	Volume of transactions of UPI
UPI Growth Rate	Growth Rate of Volume of Transactions of UPI
Merchant-Type wise Transaction Volume	Total Transaction Volumes of different Merchant Types in area - Grocery Chemist Clinics & Diagnostics Restaurants Stores Petrol Pumps etc
Total GST Turnover in Area	Total Turnover of GST Registered Companies in area
Economic Activity	Economic Activity of Area

Places

Data Points	Description
SME/MSME Count	Count of SMEs/MSMEs
GST Registrations	Count of GST Registrations
GST Turnover-wise Count	Count of companies in different GST Turnover Brackets
Merchant Count	Count of Merchants in different 16 Categories Grocery Chemist Clinics & Diagnostics Restaurants Stores Garages Auto Store Service Centre Clothing Centres Mandis APMCs etc.
Merchant Classification	Count of Merchants for Branded Multi-Chain Single Store Mid-Market Mass-Market
Merchant-wise Footfall for different Times of Day	Footfall in different Merchant Types - peak hours weekends
Merchant Type-wise Footfall	Footfall in different Merchant Types in the area.
Average Ticket Size	Average Ticket Size at Merchant Level
Store Closures & Opening Count	Count of stores opened & closed in recent time periods - Monthly Quarterly

Competitor Information

Data Points	Description
Bank Count	Count of Banks in the Area
ATM Count	Count of ATMs in the Area
Count of Financial Institutions	Count of the following financial institutions - MFI (Microfinance Institutions) NBFCs Small Finance Banks BC Agents
Details of Financial Institutions	Name, distance etc of the financial institutions in catchment- Banks MFI (Microfinance Institutions) NBFCs Small Finance Banks ATMs BC Agents

Area Information

Data Points	Description
Market Area (%)	Percentage (%) of Area under Market Type
Residential Area (%)	Percentage (%) of Area under Residential Type
Office Area (%)	Percentage (%) of Area under Office Type
Count of IT Parks	Count of IT Parks in Area
Count of Societies	Count of Societies in the Area
Segmentation-wise Society Count	Count of Societies segmented by population belonging to HIG, MIG, LIG

Branch Potential

Based on the above catchment study & the different products and their target audience definitions, the following can be defined customised for the Bank at a Branch level -

Data Points	Description
Branch Potential	The Potential of the Branch in terms of the KPI Defined (AUM, Accounts Opened etc.)
Product-wise Potential	Potential of Business for each Product
Resource Needed	Man-power Planning in terms of Agents etc.
KPI Targets	Target setting for different KPIs for the Branch