Data Sutram Insights
DS Insights will provide strategic insights towards combined search criteria servicing specific use-cases and problem statements. Insights will also help to weave a data story (abstract or otherwise) and feed into the larger universe of data. In addition one of the current and continual focus would also be to empower benchmark & competitive research - year on year and nearest threat assessment
This is a Visual BI tool serving the following use cases,
- i) Market Sizing
- ii) Performance Benchmarking
- iii) Resource Allocation
- iv) FOS Monitoring
Target Persons#
| | | | |
| Sales Head | What is my % market cover across geographies? Which teams are over/under performing? | DS Insights Competitive Benchmarking Monitoring | Live Dashboard showing market coverage across geographies upcoming markets of untapped potential team-wise performances |
| Sales Strategy | Which areas am I doing good/bad/ok in? Which markets am I missing out on? Which markets should I ask my Lead to ramp up? How are my Leads doing? Where should I hire more people? | DS Insights
| Live Dashboard showing market coverage across geographies upcoming markets of untapped potential team-wise performances Query Engine to identify Potential Markets based on opportunity & other factors Potential Markets where gap is high Leads whose areas have high gaps or high opportunity Alerts & Notifications to Give Indications to Area Leads Notifications for any disruption or change Notifications on any macro parameters changing Compute functionality Extract data snippets & charts for reports Create custom indexes as a combination of parameters |
| Area Lead | How many potential markets exist in my area? What is happening in my area that I do not know? What is my presence today in these markets? Whom should I acquire to get the best merchants in the area & capture the potential? Are my Field Agents going to the right people? | DS Insights
| Live Dashboard showing market coverage across micro-markets micro-markets of untapped potential field agent/RM-wise performances Sales funnel view Alerts & Notifications to Notifications for new companies/merchants coming up in these areas Notifications on activity that influences sales in the region - eg school opening, holidays, bandhs etc. Admin Control the radius & M.Type of Opportunities flowing to DS Maps Assign PAM Agents to markets |
Feature List#
| Component | Sub-Components | Description |
|---|---|---|
| Live Dashboard | BI Dashboard | Dashboard should be a drag & drop with reusable components like Tables, Charts, Maps etc that can be applied on a combination of Internal Data & DS Data. |
| Live Dashboard | Interactive Charts | Chart Type should include Pie/Bar/Column/Histogram/Box Plots/Choropleths (Map-based) |
| Live Dashboard | FIlter (Location & TIme) | Dashboards should have filter capability based on Time & Location |
| Search Query | Global Map Search | "Location based Map Search to bound the search to a particular area (Country/State/District/City/Pincode)" |
| Search Query | Data Filters | Search can be carried out by applying different range filters both on numerical & categorical values on different macro data parameters, internal data attributes & SME information at different geographic granularities. |
| Search Query | Geographic Layers | Search Results Granularity - This is available in geographic levels (State/District/Pincode/City/Opp) |
| Search Query | Search Result Map View | Map view of search results with ability to color layers on the basis of different data parameters |
| Search Query | Search Result Table View | Table view of search results with ability to color layers on the basis of different data parameters |
| Search Query | Summary | Custom aggregated summarized view should be available & could be customized by the User |
| Search Query | Save State | Search Results should be saved & stored |
| Alerts & Notifications | Highlights Section | There should be a table view indicating the latest updates etc. in the region in the recent timezone |
| Alerts & Notifications | Alert Section | There should be a table view indicating the notifications coming up. |
| Compute Functionalities | Export Data | There should be restricted download of data allowed from the platform. Users should lose credits for downloads and credits should vary between Pincode/Grid/State/Country level aggregations. |
| Compute Functionalities | Calculations | The user should be able to carry out mathematical functionalities on internal/DS parameters at different levels to create custom indexes |
| Compute Functionalities | Export Charts | Users should be able to create charts by using a combination of the data points available & export charts for PDF etc. |
| Internal Data Ingestion | Internal Data Upload | Internal data upload format & file structure |
| Internal Data Ingestion | Validation & Ingestion of Internal Data | Ingestion Pipeline / ETL Scripts for Geocoding, cleaning |
| Internal Data Ingestion | Internal Data Mapping to DS Systems | ETL Scripts for mapping Int Merchant base to DS Merchant base ; Transaction data to hex level etc. |