Data Sutram Insights
DS Insights will provide strategic insights towards combined search criteria servicing specific use-cases and problem statements. Insights will also help to weave a data story (abstract or otherwise) and feed into the larger universe of data. In addition one of the current and continual focus would also be to empower benchmark & competitive research - year on year and nearest threat assessment
This is a Visual BI tool serving the following use cases,
- i) Market Sizing
- ii) Performance Benchmarking
- iii) Resource Allocation
- iv) FOS Monitoring
| || || || |
|Sales Head|| What is my % market cover across geographies? |
Which teams are over/under performing?
| DS Insights |
|Live Dashboard showing market coverage across geographies upcoming markets of untapped potential team-wise performances|
|Sales Strategy|| Which areas am I doing good/bad/ok in? |
Which markets am I missing out on?
Which markets should I ask my Lead to ramp up?
How are my Leads doing?
Where should I hire more people?
| DS Insights ||Live Dashboard showing market coverage across geographies upcoming markets of untapped potential team-wise performances Query Engine to identify Potential Markets based on opportunity & other factors Potential Markets where gap is high Leads whose areas have high gaps or high opportunity Alerts & Notifications to Give Indications to Area Leads Notifications for any disruption or change Notifications on any macro parameters changing Compute functionality Extract data snippets & charts for reports Create custom indexes as a combination of parameters|
|Area Lead|| How many potential markets exist in my area? |
What is happening in my area that I do not know?
What is my presence today in these markets?
Whom should I acquire to get the best merchants in the area & capture the potential?
Are my Field Agents going to the right people?
| DS Insights ||Live Dashboard showing market coverage across micro-markets micro-markets of untapped potential field agent/RM-wise performances Sales funnel view Alerts & Notifications to Notifications for new companies/merchants coming up in these areas Notifications on activity that influences sales in the region - eg school opening, holidays, bandhs etc. Admin Control the radius & M.Type of Opportunities flowing to DS Maps Assign PAM Agents to markets|
|Live Dashboard||BI Dashboard||Dashboard should be a drag & drop with reusable components like Tables, Charts, Maps etc that can be applied on a combination of Internal Data & DS Data.|
|Live Dashboard||Interactive Charts||Chart Type should include Pie/Bar/Column/Histogram/Box Plots/Choropleths (Map-based)|
|Live Dashboard||FIlter (Location & TIme)||Dashboards should have filter capability based on Time & Location|
|Search Query||Global Map Search||"Location based Map Search to bound the search to a particular area (Country/State/District/City/Pincode)"|
|Search Query||Data Filters||Search can be carried out by applying different range filters both on numerical & categorical values on different macro data parameters, internal data attributes & SME information at different geographic granularities.|
|Search Query||Geographic Layers||Search Results Granularity - This is available in geographic levels (State/District/Pincode/City/Opp)|
|Search Query||Search Result Map View||Map view of search results with ability to color layers on the basis of different data parameters|
|Search Query||Search Result Table View||Table view of search results with ability to color layers on the basis of different data parameters|
|Search Query||Summary||Custom aggregated summarized view should be available & could be customized by the User|
|Search Query||Save State||Search Results should be saved & stored|
|Alerts & Notifications||Highlights Section||There should be a table view indicating the latest updates etc. in the region in the recent timezone|
|Alerts & Notifications||Alert Section||There should be a table view indicating the notifications coming up.|
|Compute Functionalities||Export Data||There should be restricted download of data allowed from the platform. Users should lose credits for downloads and credits should vary between Pincode/Grid/State/Country level aggregations.|
|Compute Functionalities||Calculations||The user should be able to carry out mathematical functionalities on internal/DS parameters at different levels to create custom indexes|
|Compute Functionalities||Export Charts||Users should be able to create charts by using a combination of the data points available & export charts for PDF etc.|
|Internal Data Ingestion||Internal Data Upload||Internal data upload format & file structure|
|Internal Data Ingestion||Validation & Ingestion of Internal Data||Ingestion Pipeline / ETL Scripts for Geocoding, cleaning|
|Internal Data Ingestion||Internal Data Mapping to DS Systems||ETL Scripts for mapping Int Merchant base to DS Merchant base ; Transaction data to hex level etc.|