Customer Behaviour and Demographics
Following are the Different Customer Behaviour Attributes mapped by Data sutram against the Customer Location captured by the organization against a time stamp
| Parameter | Category | Description |
|---|---|---|
| cust_id | Customer ID | Unique Customer ID |
| total_pings_count | Stability | Total Count of Location Pings |
| customer_type | Stability | Customer Tier Type on basis of Activity |
| unique_metro_pincode_count | Stability | Count of Unique Metro Pincodes from Location Pings |
| unique_rural_pincode_count | Stability | Count of Unique Rural Pincodes from Location Pings |
| unique_semi_urban_pincode_count | Stability | Count of Unique Semi-Urban Pincodes from Location Pings |
| unique_urban_pincode_count | Stability | Count of Unique Urban Pincodes from Location Pings |
| unique_district_count | Stability | Count of Unique Districts from Location Pings |
| unique_state_count | Stability | Count of Unique States from Location Pings |
| probable_home_location | Stability | Probable Home Location based on count of Location Pings |
| highest_ping_count_at_home_location_grid | Stability | Highest count of Location Pings at Home Location |
| average_distance_of_other_pings_from_highest_ping_location_(km) | Stability | Average distance of Location Pings from the Highest Ping Location |
| confidence_score | Stability | Score calculated against the prediction done for the Home Location |
| home_location_grid_lat | Stability | Home Location Latitude |
| home_location_long | Stability | Home Location Longitude |
| home_location_grid_pincode | Stability | Home Location Pincode |
| pings_from_abroad | Stability | Count of Location Pings from Coordinates falling out of the Indian Subcontinent Range |
| home_location_pincode_high_delinquency_% | Capacity | High Delinquency (loan defaults above 3 months) % in the Home Location Pincode |
| home_location_pincode_non_delinquency_% | Capacity | Non Delinquency (no loan defaults above 3 months) % in the Home Location Pincode |
| home_location_grid_pincode_category | Capacity | Pincode Category of Home Location |
| home_location_poi_count | Capacity | Count of Places of Interest within Home Location |
| café | Capacity | Count of Cafes within a given radius around Home Location |
| garage | Capacity | Count of Garages within a given radius around Home Location |
| petrol_pump | Capacity | Count of Petrol Pumps within a given radius around Home Location |
| restaurant | Capacity | Count of Restaurants within a given radius around Home Location |
| school | Capacity | Count of Schools within a given radius around Home Location |
| atm | Capacity | Count of ATMs within a given radius around Home Location |
| auto_store | Capacity | Count of Auto Stores within a given radius around Home Location |
| bank | Capacity | Count of Banks within a given radius around Home Location |
| hospital | Capacity | Count of Hospitals within a given radius around Home Location |
| mall | Capacity | Count of Malls within a given radius around Home Location |
| office | Capacity | Count of Offices within a given radius around Home Location |
| gym | Capacity | Count of Gyms within a given radius around Home Location |
| transport_stop | Capacity | Count of Transport Stops within a given radius around Home Location |
| popular_attraction | Capacity | Count of Popular Attractions within a given radius around Home Location |
| airport | Capacity | Count of Airports within a given radius around Home Location |
| clinic | Capacity | Count of Clinics within a given radius around Home Location |
| home_location_merchant_count | Capacity | Count of Home Locations within a given radius around Home Location |
| grocery | Capacity | Count of Groceries within a given radius around Home Location |
| pharmacy | Capacity | Count of Pharmacies within a given radius around Home Location |
| wholesaler | Capacity | Count of Malls within a given radius around Home Location |
| clothing_store | Capacity | Count of Clothing Stores within a given radius around Home Location |
| jewelry_store | Capacity | Count of Jewelry Stores within a given radius around Home Location |
| beauty_parlour | Capacity | Count of Beauty Parlours within a given radius around Home Location |
| insurance_agent | Capacity | Count of Insurance Agents within a given radius around Home Location |
| manufacturer | Capacity | Count of Manufacturers within a given radius around Home Location |
| money_transfer_service | Capacity | Count of Money Transfer Services within a given radius around Home Location |
| bc_agent | Capacity | Count of BC Agents within a given radius around Home Location |
| lic_agent | Capacity | Count of LIC Agents within a given radius around Home Location |
| pet_store | Capacity | Count of Pet Stores within a given radius around Home Location |
| HIG% | Capacity | Percentage of Customer Location Pings coming from the grids having High Income Group |
| MIG% | Capacity | Percentage of Customer Location Pings coming from the grids having Medium Income Group |
| LIG% | Capacity | Percentage of Customer Location Pings coming from the grids having Low Income Group |
| unique_ping_count_metro% | Capacity | Percentage of Count of unique Customer Ping from Metro Pincodes |
| unique_ping_count_rural% | Capacity | Percentage of Count of unique Customer Ping from a Rural Pincodes |
| unique_ping_count_semi_urban% | Capacity | Percentage of Count of unique Customer Ping from a Semi-Urban Pincodes |
| unique_ping_count_urban% | Capacity | Percentage of Count of unique Customer Ping from an Urban Pincodes |
| home_location_average_upi_transactions_count_quarterly | Capacity | Average Count of UPI Transactions within Customer's Home Location |
| home_location_income_group | Capacity | Category of Income Group within Customer's Home Location |