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Customer Behaviour and Demographics

Following are the Different Customer Behaviour Attributes mapped by Data sutram against the Customer Location captured by the organization against a time stamp

ParameterCategoryDescription
cust_idCustomer IDUnique Customer ID
total_pings_countStabilityTotal Count of Location Pings
customer_typeStabilityCustomer Tier Type on basis of Activity
unique_metro_pincode_countStabilityCount of Unique Metro Pincodes from Location Pings
unique_rural_pincode_countStabilityCount of Unique Rural Pincodes from Location Pings
unique_semi_urban_pincode_countStabilityCount of Unique Semi-Urban Pincodes from Location Pings
unique_urban_pincode_countStabilityCount of Unique Urban Pincodes from Location Pings
unique_district_countStabilityCount of Unique Districts from Location Pings
unique_state_countStabilityCount of Unique States from Location Pings
probable_home_locationStabilityProbable Home Location based on count of Location Pings
highest_ping_count_at_home_location_gridStabilityHighest count of Location Pings at Home Location
average_distance_of_other_pings_from_highest_ping_location_(km)StabilityAverage distance of Location Pings from the Highest Ping Location
confidence_scoreStabilityScore calculated against the prediction done for the Home Location
home_location_grid_latStabilityHome Location Latitude
home_location_longStabilityHome Location Longitude
home_location_grid_pincodeStabilityHome Location Pincode
pings_from_abroadStabilityCount of Location Pings from Coordinates falling out of the Indian Subcontinent Range
home_location_pincode_high_delinquency_%CapacityHigh Delinquency (loan defaults above 3 months) % in the Home Location Pincode
home_location_pincode_non_delinquency_%CapacityNon Delinquency (no loan defaults above 3 months) % in the Home Location Pincode
home_location_grid_pincode_categoryCapacityPincode Category of Home Location
home_location_poi_countCapacityCount of Places of Interest within Home Location
caféCapacityCount of Cafes within a given radius around Home Location
garageCapacityCount of Garages within a given radius around Home Location
petrol_pumpCapacityCount of Petrol Pumps within a given radius around Home Location
restaurantCapacityCount of Restaurants within a given radius around Home Location
schoolCapacityCount of Schools within a given radius around Home Location
atmCapacityCount of ATMs within a given radius around Home Location
auto_storeCapacityCount of Auto Stores within a given radius around Home Location
bankCapacityCount of Banks within a given radius around Home Location
hospitalCapacityCount of Hospitals within a given radius around Home Location
mallCapacityCount of Malls within a given radius around Home Location
officeCapacityCount of Offices within a given radius around Home Location
gymCapacityCount of Gyms within a given radius around Home Location
transport_stopCapacityCount of Transport Stops within a given radius around Home Location
popular_attractionCapacityCount of Popular Attractions within a given radius around Home Location
airportCapacityCount of Airports within a given radius around Home Location
clinicCapacityCount of Clinics within a given radius around Home Location
home_location_merchant_countCapacityCount of Home Locations within a given radius around Home Location
groceryCapacityCount of Groceries within a given radius around Home Location
pharmacyCapacityCount of Pharmacies within a given radius around Home Location
wholesalerCapacityCount of Malls within a given radius around Home Location
clothing_storeCapacityCount of Clothing Stores within a given radius around Home Location
jewelry_storeCapacityCount of Jewelry Stores within a given radius around Home Location
beauty_parlourCapacityCount of Beauty Parlours within a given radius around Home Location
insurance_agentCapacityCount of Insurance Agents within a given radius around Home Location
manufacturerCapacityCount of Manufacturers within a given radius around Home Location
money_transfer_serviceCapacityCount of Money Transfer Services within a given radius around Home Location
bc_agentCapacityCount of BC Agents within a given radius around Home Location
lic_agentCapacityCount of LIC Agents within a given radius around Home Location
pet_storeCapacityCount of Pet Stores within a given radius around Home Location
HIG%CapacityPercentage of Customer Location Pings coming from the grids having High Income Group
MIG%CapacityPercentage of Customer Location Pings coming from the grids having Medium Income Group
LIG%CapacityPercentage of Customer Location Pings coming from the grids having Low Income Group
unique_ping_count_metro%CapacityPercentage of Count of unique Customer Ping from Metro Pincodes
unique_ping_count_rural%CapacityPercentage of Count of unique Customer Ping from a Rural Pincodes
unique_ping_count_semi_urban%CapacityPercentage of Count of unique Customer Ping from a Semi-Urban Pincodes
unique_ping_count_urban%CapacityPercentage of Count of unique Customer Ping from an Urban Pincodes
home_location_average_upi_transactions_count_quarterlyCapacityAverage Count of UPI Transactions within Customer's Home Location
home_location_income_groupCapacityCategory of Income Group within Customer's Home Location