Customer Acquisition (Merchant)
Introduction#
Customer Acquisition parameters are the parameters which depicts the identity of the merchant. It will ease the product placement and defining the scope of the product.
| Identifier | Data Category | Feature | Description | Granularity |
|---|---|---|---|---|
| Merchant Identity | Identity | Name | Name of the SME | Latitude- Longitude Level |
| Merchant Identity | Identity | Address | Address of the SME | Latitude- Longitude Level |
| Merchant Identity | Identity | Latitude | Latitude of the location where the SEME is located | Latitude- Longitude Level |
| Merchant Identity | Identity | Longitude | Longitude of the location where the SME is located | Latitude- Longitude Level |
| Merchant Identity | Identity | Pincode | Pincode of the location where the SME is located | Latitude- Longitude Level |
| Merchant Identity | Identity | District | District of the location where the SEME is located | Latitude- Longitude Level |
| Merchant Identity | Identity | State | State of the location where the SME is located | Latitude- Longitude Level |
| Merchant Identity | Identity | Pincode Category | Category of the pincode merchant lies in | Latitude- Longitude Level |
| Merchant Identity | Identity | Phone Number | Phone number of the SME | Latitude- Longitude Level |
| Merchant Identity | Identity | Mobile Number | Mobile number of the SME | Latitude- Longitude Level |
| Merchant Identity | Identity | type | To check the role played by the SME in the value chain this can be classified into wholesaler, retailer, manufacturer, and distributor | Latitude- Longitude Level |
| Merchant Identity | Identity | subtype | Type of legal identity under which the SME is registered. Following under the category of Sole Prop, Partnership, LLP, and PVT | Latitude- Longitude Level |
| Merchant Identity | Identity | Nature of Business | Type of business activity being performed by SME based on its Registration under HSN , MCC or any other national categorisation available with government of India. | Latitude- Longitude Level |
| Merchant Identity | Identity | Legal entity | Type of legal identity under which the SME is registered. Following under the category of Sole Prop, Partnership, LLP, and PVT | Latitude- Longitude Level |
| Merchant Identity | Identity | GSTIN | gst in of the SME as posted by the gst portal of India | Latitude- Longitude Level |
| Merchant Identity | Identity | GST Status | gst status of the SME as posted by the gst portal of India | Latitude- Longitude Level |
| Merchant Identity | Identity | HSN Number | The HSN number used by the SME during the gst registration | State/ District/ City/ Pincode |
| Merchant Identity | Identity | GST IN Number of SME as posted by GST portal of India | unique identification number to retrieve the credentials of the SME | State/ District/ City/ Pincode |
Use Cases#
Customer acquisition parameters can be used for the following:
- Opportunity mapping
- Lead generation