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Individual Profiling

Advanced Parameters#

IdentifierData CategoryFeatureDescriptionGranularity
PhoneIdentityPhone StatusActive/ Disconnected StatusIndividual
PhoneIdentityPhone Blacklist ScrubChecking against 8L+ disconnect Phone numbersIndividual
PhoneIdentityPhone CarrierTelecom Operator for the given phone numberIndividual
PhoneIdentityCountryRegistered Country for the given phone numberIndividual
PhoneIdentityRegistered Online ProfilesSocial Media profiles active on the given email address.Individual
Email IDIdentityEmail StatusActive/disconnected StatusIndividual
Email IDIdentityEmail RIsk ScoreRisk on email based on black lists and domain, also the email Vintage.Individual
Email IDIdentityDomain Trust ScoreHow well is the Domain reputedIndividual
Email IDIdentityDomain RegisteredOwner of the DomainIndividual
Email IDIdentityRegistered Online ProfilesSocial Media profiles active on the given email address.Individual
Email IDIdentityEmail blacklist CheckChecking against a database of discontinued email addresses.Individual
Email IDIdentityData BreachesList of breaches the users profile credentials have been exposed.Individual
IPIdentityRisk scoreRisk associated with IP based on its historic activityIndividual
IPIdentityASNNetwork operators need Autonomous System Numbers (ASNs) to control routing within their networks and to exchange routing information with other Internet Service Providers (ISPs).Individual
IPIdentityLocationLocation CoordinatesIndividual
IPIdentityAnonymizing VPNIn cybersecurity, an anonymizing proxy server, or anonymizer, is a tool that can be used to make online activity untraceable or anonymous.Individual
IPIdentityTOR Exit NodeA Tor exit node is the last Tor node that traffic passes through in the Tor network before exiting onto the internetIndividual
PANIdentityName MatchName Match as per NSDLIndividual
PANIdentityType of HolderType of the Holder Individual, CorporateIndividual
PANIdentityStatusIs the PAN Currently active and does it belongs to someone.Individual
PANIdentityAadhaar ConnectedIs the PAN connected to the owners Aadhaar.Individual
PANIdentityFather’s NameOwners Father’s NameIndividual
MAIDIdentityHome LocationHome Location of the IndividualIndividual
MAIDIdentityWork LocationWork Location of the IndividualIndividual
MAIDIdentityBrands VisitedTypes of Brands visitedIndividual
MAIDIdentityShops VisitedTypes of Shops visitedIndividual
MAIDIdentityInterests (POI visited)Types of POIs visited based on the InterestIndividual
MAIDIdentityLife StyleActivities preferred by the individualIndividual
ADDRESSIdentityArea TypeArea: Metro, Urban, Semi Urban, RuralPincode Level
ADDRESSIdentityLocation Risk ScoreLocation Risk Based on fraud and delinquencyPincode Level
ADDRESSIdentityMedian Monthly Income (Rs)It refers to how affluent the area is in which the individual residesPincode Level
ADDRESSIdentityHIG %Percentage value of High Income GroupPincode Level
ADDRESSIdentityMIG %Percentage value of Medium Income GroupPincode Level
ADDRESSIdentityLIG %Percentage value of Low Income GroupPincode Level

Use Cases#

Customer Profiling parameters can be used for the following:

  1. Qualification of Individuals: identity verification & financial stability check
  2. Qualification of Individuals: Cross-selling by propensity modelling checking financial stability and consumer behaviour
  3. Underwriting for Individuals: For thorough checking of financial ability for advanced verification