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Individual Profiling

Basic Parameters#

IdentifierData CategoryFeatureDescriptionGranularity
Cust_IDCapacityCust_IDUnique Customer IDIndividual
Cust_IDCapacityProbable Home LocationProbable Home Location based on count of Location PingsIndividual
Cust_IDCapacityHighest Ping Count At Home Location GridHighest count of Location Pings at Home LocationIndividual
Cust_IDCapacityTotal Pings CountTotal Count of Location PingsIndividual
Cust_IDCapacityPings From AbroadCount of Location Pings from Coordinates falling out of the Indian Subcontinent RangeIndividual
Cust_IDCapacityHome Location Grid LatHome Location LatitudeIndividual
Cust_IDCapacityHome Location LongHome Location LongitudeIndividual
Cust_IDCapacityHome Location Grid PincodeHome Location PincodeIndividual
Cust_IDCapacityHome Location Grid Pincode CategoryCategory of Pincode Home location lies inIndividual
Cust_IDCapacityIncome GroupCategory of Income Group within Customer's Home LocationIndividual
Cust_IDCapacityUnique State CountCount of Unique States from Location PingsIndividual
Cust_IDCapacityUnique District CountCount of Unique District Pin-codes from Location PingsIndividual
Cust_IDCapacityUnique Metro Pincode CountCount of Unique Metro Pincodes from Location PingsIndividual
Cust_IDCapacityUnique Rural Pincode CountCount of Unique Rural Pincodes from Location PingsIndividual
Cust_IDCapacityUnique Semi Urban Pincode CountCount of Unique Semi-Urban Pin-codes from Location PingsIndividual
Cust_IDCapacityUnique Urban Pincode CountCount of Unique Urban Pin-codes from Location PingsIndividual
Cust_IDCapacityUnique Ping Count Metro%Percentage of Count of unique Customer Ping from Metro PincodesIndividual
Cust_IDCapacityUnique Ping Count Rural%Percentage of Count of unique Customer Ping from a Rural PincodesIndividual
Cust_IDCapacityUnique Ping Count Semi Urban%Percentage of Count of unique Customer Ping from a Semi-Urban PincodesIndividual
Cust_IDCapacityUnique Ping Count Urban%Percentage of Count of unique Customer Ping from an Urban PincodesIndividual
Cust_IDCapacityHIG%Percentage of Customer Location Pings coming from the grids having High Income GroupIndividual
Cust_IDCapacityMIG%Percentage of Customer Location Pings coming from the grids having Medium Income GroupIndividual
Cust_IDCapacityLIG%Percentage of Customer Location Pings coming from the grids having Low Income GroupIndividual
Cust_IDCapacityATM countCount of ATMs within a given radius around Home LocationIndividual
Cust_IDCapacityCafe countCount of Cafes within a given radius around Home LocationIndividual
Cust_IDCapacityGarage countCount of garages within a given radius around Home LocationIndividual
Cust_IDCapacityPetrol Pump countCount of petrol pumps within a given radius around Home LocationIndividual
Cust_IDCapacityRestaurant countCount of Restaurant within a given radius around Home LocationIndividual
Cust_IDCapacitySchool countCount of schools within a given radius around Home LocationIndividual
Cust_IDCapacityAuto Store countCount of Auto store within a given radius around Home LocationIndividual
Cust_IDCapacityBank countCount of Banks within a given radius around Home LocationIndividual
Cust_IDCapacityHospital countCount of Hospitals within a given radius around Home LocationIndividual
Cust_IDCapacityMall countCount of Malls within a given radius around Home LocationIndividual
Cust_IDCapacityOffice countCount of Offices within a given radius around Home LocationIndividual
Cust_IDCapacityGym countCount of Gyms within a given radius around Home LocationIndividual
Cust_IDCapacityTransport Stop countCount of Transport Stops within a given radius around Home LocationIndividual
Cust_IDCapacityAirport countCount of Airports within a given radius around Home LocationIndividual
Cust_IDCapacityDoctor Clinic countCount of Doctor Clinics within a given radius around Home LocationIndividual
Cust_IDCapacityHome Location POI CountCount of Places of Interest within Home LocationIndividual
Cust_IDCapacityGrocery countCount of Groceries within a given radius around Home LocationIndividual
Cust_IDCapacityPharmacy countCount of Pharmacies within a given radius around Home LocationIndividual
Cust_IDCapacityWholesaler countCount of Malls within a given radius around Home LocationIndividual
Cust_IDCapacityClothing Store countCount of Clothing Stores within a given radius around Home LocationIndividual
Cust_IDCapacityJewellery Store countCount of Jewelry Stores within a given radius around Home LocationIndividual
Cust_IDCapacityBeauty Parlour countCount of Beauty Parlours within a given radius around Home LocationIndividual
Cust_IDCapacityInsurance Agent countCount of Insurance Agents within a given radius around Home LocationIndividual
Cust_IDCapacityManufacturer countCount of Manufacturers within a given radius around Home LocationIndividual
Cust_IDCapacityMoney Transfer Service countCount of Money Transfer Services within a given radius around Home LocationIndividual
Cust_IDCapacityBC Agent countCount of BC Agents within a given radius around Home LocationIndividual
Cust_IDCapacityPet Store countCount of Pet Stores within a given radius around Home LocationIndividual
Cust_IDCapacityLIC Agent countCount of LIC Agents within a given radius around Home LocationIndividual
Cust_IDCapacityPopular Attraction countCount of Popular attractions within a given radius around Home LocationIndividual
Cust_IDCapacityHome Location Merchant CountCount of Merchants within Home LocationIndividual
Cust_IDCapacityHome Location Average Upi Transactions Count QuarterlyAverage Count of UPI Transactions within Customer's Home LocationIndividual
Cust_IDCapacityHome Location Pincode Non Delinquency %Non Delinquency (no loan defaults above 3 months) % in the Home Location PincodeIndividual
Cust_IDCapacityHome Location Pincode High Delinquency %High Delinquency (loan defaults above 3 months) % in the Home Location PincodeIndividual
Cust_IDCapacityAverage Distance Of Other Pings From Highest Ping Location (Km)Average distance of Location Pings from the Highest Ping LocationIndividual
Cust_IDCapacityConfidence ScoreScore calculated against the prediction done for the Home LocationIndividual
Cust_IDCapacityAverage Distance Of Other Pings From Highest Ping Location (Km)Average distance of Location Pings from the Highest Ping LocationIndividual

Use Cases#

Customer Profiling parameters can be used for the following:

  1. Individual Location Profiling for verification of Individual’s behavior