About Data Sutram
Data Sutram is an alternative data company that creates insights by leveraging intel from external data sources. The company has created a platform that enterprises can use to get better visibility into their target audiences. This ultimately enables enterprises to grow their top-line growth.
Today, India’s SME/Retail market accounts for more than $1.172 Trillion USD of the Indian Economy. This is 90% unstructured and enterprises across sectors face a major visibility challenge when it comes to understanding this segment’s consumption behaviour. Data Sutram leverages over 250+ sources to provide insights into four aspects for over 60 million SMEs/Retailers across India:
- Identity of 60 Million SMEs with Name, Type of Business, Contact Info & 20+ Attributes
- Aggregated Transaction data indicating the capacity of each SME
- Consumption Behaviour indicating the relevance of the SME to a particular product
- Location Nature indicating the accessibility to the SME
The data that is processed, collected, and blended is then interpreted in a software layer and used to draw actionable insights. This intelligence empowers applications that help enterprises search & identify the right SMEs to sell their products and plan distribution strategy, sales operations & product push. Today, several enterprises from financial services, FMCG & CPG leverage Data Sutram’s intelligence to expand their reach.
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Data SourcesRaw data from all of these sources is processed, sorted, and organized using an automated AI-driven process. Back-testing algorithms are used to build guardrails.
- Every data point is geo-coded and mapped at a 150m*150m grid on an interactive platform curated by Data Sutram.
- Data Sutram blends data from multiple sources which increases the efficiency and reliability of data. It then builds an output on a mathematical data parameter model which has 90-95% accuracy.
Data Parameters | Identifier* | Aggregation + Anonymisation* |
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POS Transactions | Grid Hash |
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Mobility Data | MAID (Hash), Grid Hash |
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POI | POI ID, CIN, GST ID, Contact Number |
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Satellite | Grid Hash |
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Default Data | Grid, Pin code |
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The Product: Horizontal Data Management PlatformThe horizontal data platform provides infrastructure to process, prepare, clean, catalog & blend data from multiple sources to fuel the applications on top of it. The broad types of data that the platform ingests is as follows -
Data Type | Partners | Impact on Applications |
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Identity Data of SMEs/Merchants |
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Transaction Data |
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Consumption Data |
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Location Data |
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Other Data |
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THE USP | How is Data Sutram’s Product Different?The primary MOAT of the company is the Horizontal Data Platform that solves for access & interpretability of external data. The following aspects indicate how to maintain an edge over possible competition:
Proprietary Technology Platform
The core cleaning, processing & blending engines make it possible for automated conversion of unstructured data into information & with patents will serve as the core IP of the business.
Dynamic & Accurate Data
The dynamic, accurate & granular data will serve to remain a key differentiator when it comes to the impact of intelligence.
Federation of Data Sources
Exclusivity & federation across data sources with an early mover advantage will further consolidate the core MOAT of the company.
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THE APPLICATIONS | How are applications different from the product?The applications are vertical products that are built on top of the horizontal data management platform, to propagate seamless interaction, implementation and curation of sustainable business solutions serving different problem statements to address various business needs.
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CURRENT APPLICATIONS | Data Sutram Applications that have been releasedCurrently applications are being built on top of the Indian Merchant/SME Data to help enterprises who sell to them.
Site Selection | To help Retailers, Banks, NBFCs understand where to open Store/Branch/ATM etc. |
Sales Intelligence for Financial Services | To help Business & Distribution Teams of Banks, NBFCs, Fintechs with:
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Sales Intelligence for CPG, FMCG | To help Sales & Distribution Teams of FMCG, CPG companies with:
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Verification & Monitoring Intelligence for Financial Services | To help Financial Services with the following:
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Data PrivacyData Sutram is a GDPR (General Data Protection Regulation) compliant organization that takes data protection into account at all times, from the moment we begin developing the product to each time data is processed. We encrypt, pseudonymize or anonymize personal data wherever it is possible.